But so far the establishment of diplomatic ties 15 years, the volume of bilateral trade has increased 26 times, is expected in 2012 will reach 200 billion US dollars. For ordinary consumers, feeling more distinctive brand Korea is increasingly approached their lives. Appliance shopping malls, Samsung, LG everything; State Highway Road, Hyundai Motor from the shuttle; the streets, Korean clothes trendsetting; screen screen, the Korean-Americans leading position¡­¡­ all of this in less than a decade is almost time completed. Why South Korea-brand in the land of China is its best in the NBA? Behind their success in common? Of the Chinese enterprises have the significance of what? We found that the main reason for the successful Korean brands have the following three. Strong brand awareness South Korea"s economy took off in the 1960s, relying on productivity cost advantages, such as importing raw materials - processing - export-oriented strategy of export-oriented, first of all, the development of labor-intensive textiles and other light industries, to the"80s, and the transition to labor-intensive and capital-intensive technology of combining electronics, automotive, and other industries. In the past 20 years, South Korea has become the world"s fastest growing economies of countries, but South Korean entrepreneurs, day and night are not size, but brand. This one of the most representative figure is one of the leaders of Samsung Lee Kun-hee. In order to change the cheap and low-end product image, reversing the competition for market share and the tendency of blind expansion, the mid-1990s, Samsung flatly conducted a comprehensive strategic shift in the high-end electronic products to enter the market, they completely abandon the long-term to pursue the Yield to win the low profit expansion mode, shift to high-tech and cutting-edge technology at the core of the pursuit of higher interest rates and cash flow production of brand marketing mode. In the process, Lee made "Apart from his wife and children can not be changed, everything can change," the famous slogan. Best embodies Samsung and Wal-Mart is determined to see an end. Wal-Mart, KMART these large supermarket chains and Samsung have more than 10 years of cooperation, Samsung rely on them to achieve the global expansion. However, these low-priced supermarket also created the image of cheap low-grade Samsung, which is not in line with the objectives of Lee. Thus, Samsung broken wrist to the courage of the martyrs from Wal-Mart, to the high-end stores and specialized stores sales, while Samsung"s product direction aimed at the high value-added plasma TV, ultra-thin DVD players, mobile phones, etc. . In the process, the implementation of a number of Samsung"s stunning "extreme action" - within one year removed half charge; in the United States to become a popular and dependable varieties of products, including television sets, refrigerators, microwave ovens filled a playground burned; the problem 150,000 mobile phones left on the former factory burned. This almost paranoid pursuit of the brand Samsung has finally entered the ranks of international brands, he has set itself the goal - Sony"s biggest rivals. Good at-inserted China is included in the global market, Korean brands are later, not only lagging behind the United States and Europe, behind neighbors Japan, but South Korean enterprises wise use of the intercalation of strategy, in many fields even surpass the standing foot. For example, South Korea is a clothing brand EXR clever interpolation of those. Ranks in the global sports brand, Nike, Adidas, and other giants firmly controlled by several major upmarket, the last 20 years in this area seldom rising star. However, founded in 2001 EXR Korea has in a short span of time which has been several years, South Korea has become the first sport clothing brand, and Yuanshe Here, in China and other places become popular fashion brand. EXR is unique in the sense that it avoided with Nike and Adidas positive competition, sportswear and leisure clothing combine, introduced the "sports personality" of the new category. EXR showering invited fashion designers to create a series of campaigns flu, fashion sense, personality, artistic combination of youth apparel, and with the traditional sports apparel have somewhat different countries quickly won the pursuit of youth. In the cell phone market, Samsung, LG rely on the interpolation of the same strategy to win status. Technically speaking, Samsung, LG relative Motorola, Nokia mobile phones, including the Department of no advantage, but they learn to flank breakthrough in the refined products, fashionable appearance in such aspects as work to the limit. For example, LG in 2006"s "I Chocolate U" mobile phone is one of the representatives. The phone will be beautiful shape, fashion story, compact industrial design perfectly together, then not only won the Industrial Design Award, in the domestic and foreign whipped up a "I Chocolate U" Tornado, become the undisputed market Beloved. Culture first We recall that a little Korean brands in China inflated, we will find them and the Japanese brands popular in China a considerable degree of similarity, and that is culture first. Ten years ago, people just "South Korea" changed to "South Korea," then we felt the thick of Korean culture, film and television and music is representative. When "My Sassy Girl", "this long" ratings frenzy whipped up in China, when Jinchishan, Jang, Jeon become China"s new young idols, when RAIN concert tickets become cattle Marketable party goods, when Hechixiu full picture of the size of China"s Web site, the entry of South Korean goods has become a matter of course. This more than 20 years ago and "taste" and "hemagglutinin" and "chase" and Shankoubaihui, Takakura how popular their similarity. In these billowing from the Korean culture and the star, with a folder of powder-build Thai star faces distributed folders with exotic flavor of clothing, food, as well as all attachment to the goods. All this naturally become popular in the Chinese market symbols. Idols, fashion and refine the same as the characteristics of Korean brands. Both LG"s Kim Tae Hi, Hyun-bin or Samsung Jeon, Xiao Li, and South Korean brands have become inseparable component of the gene. Economy and culture is closely linked to a culture of capacity, there will be a true commodity with temperament, there will be popular brand multiplier effect. It has a 5,000-year history of civilization of China"s enterprises, worthy of in-depth thinking. This is our neighbor South Korea, only a country with a population of 48 million, not only to create a low-cost competition rely on a miracle to achieve an economic takeoff, in the creation of the world"s top 100 brands brilliant, and in this brand list, we still have not Chinese enterprises name. "Korea"s exports to the United States created by the growth of the period elapsed, we must accelerate our investment in China, creating a second growth of spring," says Korean. We have no doubt the rise of Korean brands will become China"s enterprises and the promotion of the Enlightenment, in a globalized market, Chinese brands are experiencing Japan and South Korea have experienced the stage, we are also facing a more complex environment. But no matter how the market environment changes, brand strategy will become cost-competitive enterprise in the final after the way to this point, is no doubt.