Case: an appliance giants entered the automobile electronics industry, in order to save costs and the design of a 5.8-inch video screen vehicle since that cheap, good quality, another brand, sales will be some breakthroughs. But the market is beyond the expected, has been unable to on the amount of the final sales are not much improved. The reason: the vehicle is subject to space limitations, can not make large-size displays. But car owners prefer to use the screen competitors to use space vehicle used by 6.5-inch, the company has a 5.8-inch, hampered by market sales is a natural thing.
Diagnosis: recall a lecturer in the sales training, said: Sales sales word of mouth is good and, a good eloquence can Few Words About Huyou, there is good sales; From EMKT.com.cn marketing business characters, not Further, a mouth, but two mouth, I asked a good eloquence, and the other opening the mouth of the consumer, is to represent the needs of consumers, if we can provide to meet consumer demand, another good eloquence to persuade him , it is good marketing.

From the above we can see that a lecturer Key words: demand. See here not only concerned about marketing to sell products, is also concerned about whether their products to meet consumer demand. Not seize consumer demand, even with the best of eloquence could not do anything. Niutoubuduimazui possible, the products and services are not consumers want, such as the above-mentioned cases, the final customer is not buying .

Appliance giant"s success is the success of marketing, rather than sales success. They have a strong marketing, branding, promotions, product planning; rival product research, analysis, and summary; consumer demand, loving, in-depth investigation and study habits. Therefore, the products made great success rate.

However, these appliances into the automotive electronics giant seems to forget her roots, and all the "good tradition" have forgotten, but always believed that there are no major automotive electronics brands, we carry brand awareness, marketing, fund advantage, all the problems can be resolved. If consumer demand can not solve the problem, and all have the advantage can not be achieved "landing", it is difficult in the market as a major.

Do automotive electronic appliance giant general practice: Had a rival product, I felt that the market is the most popular, and let the digestion and absorption of technology sector, coupled with his point in the home appliance industry believe that innovation as seasonings, made since that a consumer favorite dishes.

Such products often results in two kinds: One is that innovative dishes, but consumers do not love, do not want to sell orders; two dishes is that this disc is copied other people, and eat greasy before, and now for a taste not of course he does not buy the taste.

Since the appliance giant to enter the automotive electronics, not only sales, marketing and not to do in order to really understand and consumption demand, to satisfy demand, resources to occupy the minds of consumers, it may pay for your product.

The how-to meet consumers seek? I believe that is the main research (research in other industries in general are very important, and have a professional system, and not to repeat them here), where only several more suitable for this market is the most commonly used method simple.

First: go with the big brands, the first brand aimed at the largest sales products. Will be the first brand in the market will inevitably reading ability no trivial matter, in product research and development with the first brand away their meat, the least we can chew bones point drank soup. First sales of the largest brand products is definitely hot products, the market demand is the most robust product on its features and functionality can be part of the consumer demand, coupled with its own unique things, R & D it is not the products being marginalized, strong consumer demand.

Second: go with the big manufacturers, understanding vehicle sales of the biggest vehicles. Since it is converted to automotive electronics, it is bound to a deep understanding of the car. First, sales, vehicle sales, was also brought modified, such as consular Yu on sales of about 9000-10000 Taiwan, and only some 200 to 300 vehicles sold on Taiwan, does not have a market that simply do not have the capacity On demand, manufacturers like to develop # # brand DVD navigation system, originally selling this car is not more than (less than 500 units / month), this product is doomed to failure; Secondly, configuration, if the same truck equipped with audio-visual navigation system, it is no longer necessary, modified car audio-visual navigation system, developed such a product is doomed to failure.

Third: Genzhaoganjiaozou a deeper understanding of the general consumer to consumer psychology. There was a factory told agents, you see, I developed BYD F3 products more beautiful, additional functionality, quality and stability, the market can certainly sell the fire was on the dissenting agents, the results really do not have to buy market up. Later, the author used a Comments: If the owners are willing to 6,000 yuan if converted to CD-car navigation system, he would not sell this car has. This is indeed so, in the mind of consumers to buy this car is to run, not to enjoy, and audio-visual entertainment system navigation system is, of course, and consumption goes against this feeling of failure is inevitable.

CD-car navigation system in the "three with the" strategy under the guidance can seize consumer demand, look, a hot market for products, "Camp" will "win", the speed is bound to activate the market soon.