 | Company News |
| No SmallClass | |
| Ye NEWS |
| No SmallClass | |
| Net News |
| No SmallClass | |
| Product News |
| No SmallClass | |
| Other News |
| No SmallClass | |
News List| Kang Byrne-a "dark horse model" can be held? | |
| Add：sxwbamAddTime：2008-4-20 9:37:34 Read：0Times | |
Recently, Shunde appliances exhibition held as scheduled, this seemingly prosaic appliances exhibition has left people with a thought-provoking scene. By the year 2003 Air Conditioning Refrigeration phenomenal sales success, and create the myth of home appliances "dark horse" Kang Byrne again mysterious现身kitchen appliances exhibition hall, which used to Concord Byrne Kelon changed in Kelon, whether What misfortune experienced? Kang why Byrne into kitchen appliances market? Thousands of Concord Byrne suddenly现身to the household appliance market will be set off much of storms and can be held "dark horse" myth? This series of questions reporters had to find out. Kang Byrne, Kelon era "appliance dark horse," in the market If we take stock of China"s household electrical appliance industry in recent years the most explosive appliance brand, people will not forget the air-conditioning industry in 2003 was known as the "dark horse appliances," Kang Byrne, with accurate market positioning, powerful channels terminals and the brand Road promotion, almost overwhelmed at all strong low-end appliance brands, at the low end as the success of advertised brands. As can be a lonely and Kelong, this appliance brand is the future of star casts a shadow of uncertainty. Hisense in the acquisition of Kelon Electrical dust landed after the incident, Hisense is surprising given up this miracle appliances had "dark horse" Kang Byrne. 2006, Hong Byrne and Kelong separation, Zhongshan City, Kang Byrne Electric Co., Ltd. officially established. After a year of finishing, this appeared Shunde appliances show the low-key现身Kang Byrne. Kang Byrne brand head Sura in an interview with reporters said that at present, Hong Byrne has a complementary strategic cooperation between enterprises 11. Company"s research and development, production, quality, marketing, and other core by the team with rich experience in the industry professionals, and with the support of overseas investment funds to implement the brand development strategy, with a view to create a comprehensive coverage of the size of a strong brand appliances. The kitchen appliances to show up as Kang Byrne to continue to use four years ago, the marketing model, to be held "dark horse" myth, the people can only wait and see. Analysis of the industry, despite the latter part of the management of confusion due to the Kelong, Kang Byrne once subsided, but its existing marketing channels with Kelon"s winning of the 2003 air-conditioning sales ranking fifth title, it is also rapidly channeling terminal market Red, "high-quality, low-cost" marketing strategy not only for consumers and distributors firmly remember this brand, also made people aware of the low-end positioning Kang Byrne is stamping on China"s household electrical appliance industry in the real market growth, Along with the further development of the rural market has been to seize the initiative Concord Byrne market potential will be immeasurable. High-quality, low-cost, low-end market collapsed, washing machines Mao Zedong"s "countryside to encircle the cities" strategic thinking, the idea is to avoid the enemy, and strike the enemy weak, and open up their own revolutionary base, once fully fledged to seize the cities. To access the development earlier, the market is ripe for the appliance industry, Culture and Sport, could only avoid the higher concentration of the brand in the high-end market, the choice of "high-quality, low-priced" brand image into two, three-lane rural markets, 2003 in the air-conditioning industry victory this strategic thinking is the best proof of the right. In 2006, Culture and Sport, could still continue to use this option brand positioning, and the popularity in the washing machine market. After nearly 30 years of development, China"s washing machine industry has gone through a complete life cycle. However, in recent years the United States, Toshiba and other well-known brands of household electrical appliances enter the market Xingfengxieyu is gradually revealed. Siemens, LG, Samsung and other foreign brands have been entrenched in the high-end market, and the few remaining market Rongshida, Little Swan, and other main domestic brands in the low-end market, it is necessary to enter such a mature industry difficulty can be imagined. Kang Byrne doomed the lower end of market positioning its biggest rival is Little Swan, Rongshida, and other domestic brands, as well as a huge number of flooding in the low-end market for the kitchen. Because of the rural household appliance market continued development of high-tech products continue to evolve, washing machines market"s product mix is undergoing a huge change. Sura said Kang Byrne aware of the twin-cylinder machines market is shrinking drastically, replaced by Beilun drum washing machines and automatic washing machines, but considering the rural consumers of household electric appliances to high additional functionality main requirement, Kang Byrne washing machines in the product mix is gradually focusing on the Beilun automatic washing machines, washing machines this price is not high and more convenient, more suitable for marketing in the rural areas. However Kelong lost huge marketing channel resources to rely on Concord Byrne, leveraging the market lost as a lever, therefore, the most important task Kang Byrne is laying the network, channel structures, after a year of the incubation period, Kang Byrne with Kelon original sales channels quickly erected in Guangdong, Jiangsu, Henan, Hebei, Hunan, Sichuan, Shanxi, Jiangxi, as well as other key regional centre for the distribution network. Should be based on low-end markets, "cheap" has become all clearance permits, we must not only deal in the domestic brands in the fighting, and more needs Longchigunduo the "kitchen military" personal combat. Therefore, Kang Byrne channels to link to a minimum as the prerequisite, will be compressed down to the county level are none circulation costs wholesalers. On this basis, the laying of a good channel terminal, it would be tantamount to business reputation to maintain and develop good effect terminal image. However, in view of washing machines and other major appliances profit margins too thin, Hong Byrne landed at the same time, the eyes of the higher profit margins it is now the kitchen products, Kang Byrne electrical kitchen appliances and living in the brand and create profits complementary advantages, speed up the establishment and consolidation of marketing channels. Industry chain integration, channels reproduction Kang Byrne air conditioning As China"s new rural reform further, as well as the larger environment of the global warming trend in the next few years, the rural air conditioner market will usher in a peak period of development, from the air conditioner market this year, it is not difficult to imagine the extent of the popular low-end air-conditioning markets outbreak period is not far off. Kang Byrne air-conditioning market is the miracle the battlefields, natural brands also have influence on the basis of the best. Sura made it clear that in 2008 the largest Byrne Kang-foot air-conditioned action inevitable. However, after four years, the air-conditioning market pattern has changed, the era oligarchy has been formed. According to data, Geli, Kelon, the United States of the top three brands combined market share in 2003 to 34.6 per cent in 2006 to 55.8 per cent while the top 10 brands in the share of the total increase of nearly three years, 17 percentage points to 85.1%. 2007, as brand has been highly concentrated, this oligarchy is to continue to strengthen. At the same time, another group of data shows that in 2004 for the monitoring of the remaining 133 active brands to the 2006 opera reduced to 24, reflecting the full three-brand atrophy and the steady decline in market share. Therefore, Culture and Sport, could not venture into the recovery in the air-conditioning market, and wait-and-see stop. Despite the current pattern of the air-conditioning market access and Kang Byrne is not optimistic, but because the mainstream air-conditioning manufacturers to have formed after the high-end market in the low end of market gaps in China"s rural consumption market continuously improve capacity at the same time, has the potential to become Kang Byrne, and some other low-end appliance brands hotbed for the growth of the FN. At the same time, Kang Byrne after dressing, in other areas of household electrical appliances has been gradually open up the market, this will become Hong Byrne played the prelude to enter the air-conditioning market the best time. Kang Byrne brand small household electrical appliances in the market sales have nearly 100 million units, with annual production capacity of one million washing machine production base has been completed and commissioned. 2008, Hong Byrne will increase in the development of new products, washing machines only in the development of new products Die input is estimated to reach 10 million yuan. At the same time restoring air-conditioning products, then Hong Byrne will be playing an integrated appliance brand caused the aircraft carrier at full speed ahead. From blockbuster to bring out from the appliance "dark horse" to the controversy, Kang Byrne singular origins of the doomed its extraordinary, we have reason to believe that in the co-operation of Hong Byrne team | |
| Print || Close |
Tel:0086-574-62164272 Fax:0086-574-62161122 Email:shenxiangwen@gmail.com
Friendlylink: Ningbo Yunhuan Group Power cords Power supply cords Meteorological balloons 电源线 Power cord
