An enterprise mission: in the area of household appliances and outdoor campaign to improve human quality of life. 2, Enterprise Vision: in the area of household appliances and outdoor campaign for the growth of the core competitive power of modern enterprises. 3, corporate values: Performance comes first, to be based. 4, the spirit of enterprise: loyalty, perseverance, cooperation, and beyond. 5, operating principles: create a good environment for the common progress. 6, Code of Conduct: Decision-making: scientific decision-making, and provide services. Management: rapid response manner. Executive level: the implementation of the letter, the better the work. 7, professional ethics Decision-making: the law, integrity, self-discipline, and yes. Management: responsible, active, fair and honest. Executive layer: the spirit of loving, dedicated, honest, diligence and thrift.